Paypal

In collaboration with PayPal, VMG launched a dynamic video series where celebrities shared their ultimate summer outings with friends, showcasing how PayPal’s seamless payment solutions enhance their experience. As the lead designer for this campaign, I was responsible for developing the visual branding, ensuring the look and feel resonated with both VMG’s editorial style and PayPal’s brand identity. In addition to visual branding, I designed and developed a modern, user-friendly website for the campaign. My focus was on creating an intuitive experience that allowed VMG’s audience to transition effortlessly from editorial content to this branded partnership. The result was an engaging and visually cohesive platform that integrated paid content in a non-intrusive, inviting manner, enhancing both user experience and brand engagement.